Senior Product Manager
Core
Lead the development and execution of marketing strategies for the Specialty Brands portfolio in reproductive and women's health, gastroenterology, urology, and pediatrics.
Role type
Senior Product Manager (Marketing Strategy)
Builds
Marketing strategies, promotional materials, omnichannel campaigns, and product lifecycle plans for established brands. (via careerplan.io/jobs/R0038044-senior-product-manager-at-ferring)
Domain
Biopharmaceuticals (Reproductive health, Gastroenterology, Pediatrics)
Deliverable
product features
Required skills
Strategic planning, budget management, KPI monitoring, portfolio lifecycle management, cross-functional collaboration, stakeholder engagement, omnichannel marketing, scientific material development
Preferred skills
Gastroenterology domain expertise, Pediatrics or Chronic Diseases experience, KOL relationship management
Technologies
Microsoft Excel, PowerPoint, Veeva PromoMats, Power BI
Responsibilities
Design and execute annual marketing plans and multi-year strategic visions; manage marketing budgets and optimize promotional campaigns; define positioning strategies and messaging for specific audiences; partner with Sales, Medical Affairs, and Regulatory teams; develop digital campaigns and scientific events; build relationships with clinical experts and scientific societies.
Seniority
Senior, hands-on IC