Senior Product Manager, Rare Disease, Colombia
Core
Develop and execute marketing strategy for Medison's rare disease portfolio in Colombia, translating global plans into local actions to drive brand growth and patient access.
Role type
Senior Product Manager (Pharma/Biotech) (via careerplan.io/jobs/67-00A-0C-27C-senior-product-manager-rare-disease-colombia)
Builds
Brand strategies, launch readiness, digital/omnichannel engagement, and lifecycle management for innovative therapies
Domain
Healthcare / Rare Diseases / Oncology
Deliverable
product features
Required skills
Pharmaceutical brand strategy, market development, digital marketing, omnichannel strategy, data analytics, cross-functional collaboration, new product launches, patient journey mapping
Preferred skills
Rare disease or oncology experience, Colombian healthcare system knowledge, MBA
Technologies
Digital marketing tools, analytics platforms
Responsibilities
Develop and execute brand strategies aligned with global priorities; Identify market opportunities and patient journey needs; Implement digital and omnichannel engagement strategies; Leverage data to optimize marketing initiatives; Lead new product launches and lifecycle management; Develop initiatives for disease awareness and patient access; Partner with field teams to execute brand strategy; Monitor market dynamics and competitors; Manage marketing budget and forecasting.
Seniority
Senior, hands-on IC