Marketing & Branding Manager
Core
Lead the ROCKWOOL brand and marketing strategy for Bulgaria, executing omnichannel B2B/B2C campaigns and managing the local digital presence.
Role type
Marketing & Branding Manager
Builds
Brand awareness, marketing campaigns, digital content, and sales support materials for stone wool solutions.
Domain
Construction materials / Building insulation
Deliverable
product features
Required skills
B2B and B2C marketing strategy, omnichannel campaign management, digital content management (CMS), marketing automation (Marketo), budget management, agency coordination, stakeholder partnership
Preferred skills
Experience in building materials or construction industry, social media expertise
Technologies
Marketo, CMS
Responsibilities
Implement brand strategy and visual identity, plan and run PR and advertising campaigns, manage local website and digital content, support product launches and sales events, coordinate external agencies and suppliers, manage marketing budget and report on performance.
Seniority
Mid-level, hands-on IC