Product Marketing Manager
Core
Developing differentiated product positioning and go-to-market strategies for stone wool solutions in the UK construction market.
Role type
Product Marketing Manager
Builds
UK go-to-market strategies, product narratives, battlecards, and demand generation materials for stone wool products.
Domain
Construction / Building Materials / Industrial
Deliverable
product features
Required skills
Product marketing in construction/technical sectors, translating technical data to commercial messaging, developing value propositions and launch strategies, stakeholder management across technical/commercial functions, data-driven market analysis, sales enablement, familiarity with BIM and specification tools.
Preferred skills
Experience with global product teams, digital ecosystem proficiency for B2B sales.
Technologies
BIM objects, specification tools, construction digital platforms.
Responsibilities
Develop differentiated product positioning across the portfolio; lead UK go-to-market strategy for new products; translate technical features into customer benefits; build deep customer understanding across architects and specifiers; analyze market trends and competitor positioning; develop product specification strategies for design decisions; create demand generation materials; enable sales teams with product narratives and training; identify new market opportunities and strategic partnerships; monitor launch performance; define success metrics and provide structured reporting; build stakeholder alignment with regional and global partners.
Seniority
Individual Contributor, mid-to-senior level
