Data Scientist
Core
Build data-driven marketing solutions and models to generate business insights and support client engagement.
Role type
Data Scientist (Marketing Data & AI)
Builds
Effective data-based marketing solutions and predictive models
Domain
Marketing, Media Strategy, Digital Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Statistical analysis, Data modeling, Python, R, SQL, SAS, Media channel understanding, Data visualization
Preferred skills
Multi-touch attribution (MTA), Incrementality testing, Cloud platforms (AWS, Azure, GCP), CPG/Retail/FinTech domain knowledge
Responsibilities
Prepare data and build models under senior guidance, Collaborate with data engineering and media strategy teams, Ensure quality in model development and analysis, Support team knowledge development and best practices
Seniority
Mid-level (2-3 years experience)