Senior Marketing Director
Core
Lead segment marketing, portfolio management, and innovation for Ecolab's Institutional North America Lodging, Long-Term Care, and Facilities business.
Role type
Senior Marketing Director (Segment, Portfolio & Innovation)
Builds
Multi-year innovation roadmap, product portfolio strategy, and go-to-market activation for B2B segments.
Domain
Industrial cleaning and hygiene (Foodservice, Lodging, Long-Term Care, Education, Commercial Facilities)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B segment and portfolio marketing strategy, product lifecycle management, innovation pipeline leadership, go-to-market and sales activation, budget governance, team leadership (9+ marketers), executive influence, financial and analytical acumen
Preferred skills
MBA in Marketing, B2B marketing in Hospitality/Healthcare/Facilities Management, integrated demand-generation, digital marketing capabilities, external innovation partnerships
Technologies
None explicitly stated
Responsibilities
Contribute to short-, mid-, and long-term marketing strategy and annual operating plan; Own North America product portfolio strategy including value propositions and lifecycle management; Lead innovation strategy and 3–5 year pipeline for core categories; Lead go-to-market and sales activation strategy for specific segments; Lead, inspire, and develop a high-performing team of approximately 9 marketers
Seniority
Senior, hands-on IC with team leadership