Digital SEO / SEM and AI Search Specialist
Core
Execute and optimize search marketing initiatives across traditional search engines and emerging AI-driven search experiences to improve visibility and campaign performance.
Role type
Digital SEO / SEM and AI Search Specialist
Builds
Search visibility, paid search campaigns, and AI-ready digital content
Domain
Digital Marketing / AI Search / Generative Engine Optimization
Deliverable
product features
Required skills
SEO, SEM, AEO, GEO, keyword research, search intent analysis, on-page and off-page SEO, technical SEO, content optimization, analytics, CMS management, HTML basics, database querying
Preferred skills
Experience with Sitecore, Google Analytics, Looker Studio, DAMs, portals
Technologies
Sitecore, Google Analytics, Looker Studio, CMS, Google Search Console
Responsibilities
Perform keyword research and intent analysis; implement on-page SEO and answer-focused content enhancements; execute and optimize paid search campaigns; author and maintain content across CMS templates; build and maintain performance dashboards; conduct quality checks for SEO/AEO/GEO compliance
Seniority
Mid-level, hands-on IC