Marketing and Communications Specialist
Core
Execute multi-channel digital campaigns, manage marketing automation, and optimize lead generation while supporting regional event logistics.
Role type
Marketing and Communications Specialist
Builds
Demand generation and brand engagement
Domain
B2B services / Energy sector
Deliverable
product features
Required skills
Marketing automation (Marketo), CRM (Dynamics), Paid media (Google Ads, LinkedIn), Project management, Event logistics coordination, Budget reconciliation, Data analytics (Google Analytics), Basic design tools (Canva, Adobe CC), Video editing
Preferred skills
Multilingual abilities, Knowledge of financial workflows
Technologies
Marketo, Microsoft Dynamics, Google Ads, LinkedIn Ads, Google Analytics, Canva, Adobe Creative Cloud
Responsibilities
Design and optimize multi-channel marketing campaigns across email, social media, paid advertising, and webinars; Build automated email sequences, landing pages, and lead capture forms; Implement account-based marketing (ABM) strategies with sales teams; Coordinate end-to-end webinar execution including presenter management and post-event nurturing; Execute paid media campaigns and manage social media presence; Oversee print materials and branded merchandise; Coordinate multimedia production for leadership content and event coverage; Manage vendor relationships, booth materials, and event registrations; Track and report event ROI and marketing-influenced pipeline metrics; Process purchase orders and invoices for marketing vendors and events.
Seniority
Mid-level, hands-on IC