Product Marketing Lead
Core
Own product marketing strategy and lead end-to-end go-to-market execution for the Indonesia Cluster, managing product launches, positioning, and portfolio optimization.
Role type
Product Marketing Lead (Cluster Level)
Builds
Product launches, GTM strategies, sales enablement materials, and optimized product portfolios for cleaning and hygiene technologies.
Domain
Industrial cleaning and hygiene (Food & Beverage focus)
Deliverable
product features
Required skills
B2B marketing strategy, go-to-market execution, product portfolio management, P&L-driven decision making, stakeholder influence, program leadership
Preferred skills
B2B2C and/or B2C experience, multinational organization experience
Technologies
Digital and offline marketing channels, social media, email marketing, field marketing, events, PR, sales tools
Responsibilities
Define product value propositions based on market trends, coordinate integrated marketing across channels, manage marketing budgets and ROI, create sales enablement materials, partner with Sales and Product teams, act as business partner to Cluster Commercial Leader
Seniority
Senior, hands-on IC