Senior Product Marketing Manager
Core
Own positioning strategy and business metrics for a segment of the general contractor market, influencing product roadmap and packaging decisions based on market evidence.
Role type
Senior Product Marketing Manager (General Contractors)
Builds
SaaS construction platform for Groundbreakers
Domain
Construction industry + Enterprise SaaS
Deliverable
production ML models
Required skills
Positioning strategy ownership, Go-to-market execution, Competitive intelligence, AI workflow development, Customer engagement, Metric ownership
Preferred skills
Experience marketing to general contractors, Enterprise SaaS background, Win/loss analysis
Technologies
AI workflows, Call mining tools, Competitive monitoring platforms
Responsibilities
Own business metrics for assigned market segment, Run go-to-market for betas and launches, Maintain artifact portfolio for revenue lifecycle, Conduct 10+ customer engagements weekly, Build repeatable AI workflows for content and monitoring, Influence roadmap decisions via win/loss work