Influencer & Community Marketing Executive
Core
Build and grow a network of influencers, tradespeople, and DIY creators for a chemical manufacturer in the trade and DIY sector.
Role type
Influencer & Community Marketing Executive
Builds
Brand community, social media content, and trade event experiences
Domain
Trade & DIY / Chemical Manufacturing
Deliverable
product features
Required skills
influencer relationship management, content creation, event organization, site visits, community engagement, performance tracking
Preferred skills
understanding of trade/construction/DIY sector, hands-on field work, commercial mindset
Technologies
social media platforms
Responsibilities
Identify and nurture relationships with influencers and brand ambassadors; Manage influencer gifting, campaigns, and ongoing engagement; Create and collaborate on high-performing social media content; Visit sites, workshops, and merchant branches to capture authentic product use; Organise influencer events, brand experiences, and trade show activity; Grow online communities and encourage user-generated content and advocacy