Digital Marketing Specialist (Onsite)
Core
Managing and maintaining digital assets including web presence, marketing automation, and digital advertising to drive traffic and generate Marketing Qualified Leads (MQLs) for a financial services company.
Role type
Digital Marketing Specialist (IC)
Builds
Digital marketing campaigns, website content, and lead nurturing workflows for SWBC's external-facing websites.
Domain
Financial Services / Digital Marketing
Deliverable
product features
Required skills
Website maintenance and development (HTML, SEO, content strategy), Marketing automation execution and management, Digital advertising execution (Google Ads, display), Email marketing oversight, CRM and marketing automation system administration, Reporting and analysis coordination.
Preferred skills
None stated.
Technologies
Google AdWords, Microsoft Office (Outlook, Word, Excel), CRM systems, Marketing automation platforms.
Responsibilities
Execute blog promotion and publishing, monitor impact of digital media assets for reporting, support sales process and attribution model, administer marketing automation system users and settings, oversee email marketing timing and deliverability.
Seniority
Junior to Mid-level, hands-on IC