Principal Field Marketing Manager
Core
Own the full event lifecycle for the K-12 vertical, creating experiences that build trusted relationships and move priority opportunities forward.
Role type
Principal Field Marketing Manager (K-12 vertical)
Builds
Conferences, trade shows, roadshows, executive experiences, and community moments for the K-12 education sector.
Domain
Education technology / K-12 social impact
Required skills
Event lifecycle management, vertical strategy execution, budget and vendor management, stakeholder partnership, sales enablement, performance reporting, playbook creation, AI tool utilization
Preferred skills
None stated
Technologies
AI-enabled tools and automation
Responsibilities
Own the vertical calendar for conferences, trade shows, roadshows, executive experiences, and community moments; Prioritize events based on vertical strategy, audience opportunity, target accounts, pipeline needs, and expected return; Lead planning and execution across budgets, vendors, logistics, creative, registration, speaker readiness, onsite delivery, and issue management; Connect events to Demand Generation, Content, Sales, and Customer teams through shared briefs, target lists, pre-event engagement, and clear follow-up plans; Equip Sales with event-specific narratives, discovery guidance, account context, and engagement expectations; Create repeatable playbooks, templates, and operating rhythms that improve quality and reduce reinvention; Own event performance reporting across target-account engagement, meetings, pipeline creation and progression, bookings influence, and program return; Run post-event reviews with Sales and partners, capture learning, and change future investment or execution based on results; Use AI-enabled tools and automation to improve planning, targeting, attendee experience, follow-up, and reporting.
