Vice President, Vertical Marketing & Demand
Core
Own growth strategy, demand engine, and market strategy across Blackbaud's vertical markets to accelerate adoption and bookings.
Role type
VP of Vertical Marketing & Demand
Builds
Scalable demand engines tied to pipeline and revenue outcomes for social impact software customers.
Domain
B2B SaaS / Social Impact Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B marketing leadership, demand generation, growth marketing, go-to-market strategy, search marketing, performance marketing, account-based marketing, digital acquisition, financial acumen, organizational transformation, executive communication, AI strategy, buyer behavior analysis, experimentation frameworks, team leadership.
Preferred skills
AI-native thinking, building future leaders, challenging conventional operating models, integrating agentic workflows.
Technologies
AI-powered planning, personalization, content creation, audience targeting, campaign optimization, analytics, automation, predictive insights, agentic workflows.
Responsibilities
Define and lead marketing strategy across vertical markets; identify and scale new growth opportunities; make investment decisions across acquisition channels; establish operating rhythms and performance standards; lead and develop Vertical Marketing Directors; partner with Sales, Product Marketing, and Revenue Operations; represent marketing strategy to executive leadership.
Seniority
Executive, strategic leadership & team building