Brand Development Manager - MN & Dakotas
Core
Oversee and enhance market presence for Specialized Bicycles within the MN, IA, NE, and Dakotas territory by managing retailer networks and driving sales growth.
Role type
Territory Brand Development Manager
Builds
Retailer network, market share, and brand representation across independent and specialty retail channels.
Domain
Bicycles / Retail Sales
Deliverable
product features
Required skills
Retail landscape knowledge, sales strategy execution, relationship management, market analysis, channel expansion, inventory optimization
Preferred skills
Leadership, passion for cycling, ability to build lasting retailer relationships
Technologies
Salesforce, Specialized University (SU) training platform
Responsibilities
Build and maintain relationships with independent bicycle retailers; Ensure full product line representation and secure floor space; Develop and expand the existing retail network; Work with store managers to optimize inventory and assortment; Represent the brand at industry events and trade shows; Analyze market conditions and competitor activities to inform strategy.
Seniority
Individual Contributor, Territory Management