Sr. Director, Marketing Measurement & Analytics (Memphis TN or Remote in USA)
Core
Lead marketing measurement strategies and optimize marketing spend across channels using MMM and MTA models.
Role type
Senior Director, Marketing Analytics & Data Science
Builds
Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) solutions, dashboards, and reporting systems.
Domain
Nonprofit marketing, data science, and analytics
Deliverable
production ML models
Required skills
Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Google Analytics, SQL, Python, R, Tableau, team leadership, budget management
Preferred skills
MBA or master's in Marketing/Data Science/Statistics, experience managing $2M+ budgets, Nielsen/Neustar platform familiarity
Technologies
Google Analytics, SQL, Python, R, Tableau, Nielsen, Neustar
Responsibilities
Lead development of MMM and MTA models; champion insights for budgeting and forecasting; lead a team of 8-12 data scientists; spearhead A/B testing and incrementality lift initiatives; develop real-time dashboards; present strategic recommendations to senior leadership.
Seniority
Senior, hands-on IC with leadership responsibilities
