Sr Advisor - Analytics and Data Visualization (Remote in USA or Memphis, TN)
Core
Transform complex marketing and business data into compelling stories and actionable insights to influence strategic decisions and drive marketing effectiveness.
Role type
Senior Advisor, Data Visualization & Marketing Measurement
Builds
Scalable measurement frameworks, interactive dashboards, scorecards, and reporting solutions for marketing leaders and executives.
Domain
Nonprofit marketing, digital analytics, and business intelligence
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing analytics strategy, digital channel performance analysis (paid search, display, social, email), Tableau, SQL, Python, Excel, Adobe Analytics, executive storytelling, project management
Preferred skills
Digital marketing/media/ad-tech experience, Adobe Experience Cloud, Agile methodologies, attribution modeling, JavaScript tagging, API integrations
Technologies
Tableau, SQL, Python, Excel, Adobe Analytics, Adobe Experience Cloud
Responsibilities
Design and implement measurement frameworks for marketing effectiveness; Build compelling visual narratives for stakeholders; Develop interactive dashboards and self-service tools; Partner with cross-functional teams to integrate data sources; Coach and mentor analysts on visualization and measurement best practices.
Seniority
Senior, hands-on IC with mentorship responsibilities