Product Manager
Core
Own and deliver data products for fan and marketing analytics, enabling audience growth, segmentation, lifecycle journeys, and measurable activation outcomes across email marketing platforms and Customer Data Platforms (CDP).
Role type
Senior Product Manager (Marketing Data & AI)
Builds
Data applications, email marketing platforms, and enterprise CDPs for fan engagement and marketing activation.
Domain
Sports & Entertainment / Marketing Technology / Data & AI
Deliverable
production ML models | product features
Required skills
Product lifecycle management, market research, roadmap planning, user story creation, backlog prioritization, stakeholder management, data governance, identity resolution, consent handling, audience segmentation, campaign attribution, SQL querying, data modeling, Agile ceremonies, budget management, product documentation, data validation.
Preferred skills
Experience with Zeta or Salesforce, knowledge of ETL/ELT pipelines, event data capture, AI/ML integration, metadata management, lineage tracking.
Technologies
SQL, CDP, CRM, ETL/ELT, APIs, Zeta, Salesforce, Agile tools
Responsibilities
Define product vision and long-term roadmaps; translate marketing use cases into data products; partner with Data Engineers and Architects to maintain pipelines and data models; establish data quality standards and governance controls; enable measurement and experimentation; manage project budgets and resources; conduct market research for innovation; maintain data catalogues; collaborate in Agile ceremonies; act as the main point of contact between clients and development teams.
Seniority
Senior, hands-on IC