Assistant Manager (Marketing, Recruitment & Admissions)
Core
Support student outreach, recruitment, and admission functions to bring in the best students for graduate programmes.
Role type
Assistant Manager, Marketing, Recruitment & Admissions
Builds
Graduate programmes (Nanyang Fellows MBA, Master in Asset & Wealth Management)
Domain
Higher Education / Graduate Business Studies
Deliverable
client delivery
Required skills
media strategy, digital marketing (SEM, content, social media), lead generation, prospect consultation, event representation, application process management, scholarship management, CRM systems, marketing automation, data visualization, project management
Preferred skills
B2G/B2B marketing for ASEAN countries, copywriting, web/CMS, domain experience in education
Responsibilities
Execute product marketing and branding activities for MBA programmes; maintain programme media (websites, socials, brochures); work with agencies for media campaigns; conduct lead generation and nurturing; consult with prospects on programme suitability; represent programmes at education fairs and events; support application and admission processes; facilitate student admissions and data entry; manage scholarship processes.
Seniority
Mid-level, hands-on IC