Influencer & Community Manager
Core
End-to-end management of influencer partnerships, creator strategy, and community engagement to drive brand growth and consumer conversations for P&G brands.
Role type
Influencer & Community Manager
Builds
Creator-led campaigns, ongoing community advocacy, and social-first content ecosystems for P&G brands.
Domain
Consumer Goods / Influencer Marketing / Social Media
Deliverable
product features
Required skills
Influencer marketing strategy, creator identification and vetting, campaign execution and budget management, social listening and analytics, community moderation and guidelines, cross-functional collaboration, Dutch market knowledge
Preferred skills
Experience with TikTok, Instagram, YouTube, AI tools for insights, UGC program development
Technologies
Internal tools, platform dashboards, social listening tools
Responsibilities
Design and execute locally relevant influencer campaigns; identify, onboard, and manage relationships with creators; engage audiences and monitor sentiment; develop community guidelines and response frameworks; analyze performance data to optimize ROI; collaborate with Brand and Creative teams on content strategies.
Seniority
Mid-Senior, hands-on IC