Omnichannel Marketing Manager
Core
Lead shopper marketing and omnichannel development for the drugstore channel, connecting consumer and shopper plans with retailer priorities to strengthen brand visibility at the point of purchase.
Role type
Senior IC omnichannel marketing manager
Builds
Integrated marketing campaigns across online and offline touchpoints for drugstore retail partners
Domain
FMCG / Retail / Drugstore
Required skills
retailer partnership development, omnichannel campaign planning, point-of-sale activation, e-commerce strategy, retail media management, influencer activation, CRM and loyalty marketing, budget planning and control, KPI tracking and analysis, cross-functional stakeholder leadership
Preferred skills
experience in shopper marketing, trade marketing, or channel development
Technologies
Meta Ads, Google Ads, Microsoft Office (Excel, PowerPoint)
Responsibilities
Build drugstore marketing partnerships and develop joint marketing/business plans; Coordinate in-store activation including product placement, displays, and brand events; Manage long-term and tactical campaigns across brands from planning to evaluation; Lead retailer planning meetings and report to senior management; Own marketing budget planning, control, and monthly investment reviews; Track campaign KPIs and analyze sales/marketing data to evaluate effectiveness
Seniority
Senior, hands-on IC