Category Analytics & Insights Manager - MEIJER CUSTOMER TEAM
Core
Influential business partner to the Meijer Customer Team, integrating shopper/consumer insights, category expertise, and market analytics to drive category growth and strengthen shopper experience.
Role type
Senior IC Category Analytics & Insights Manager
Builds
Category strategies, assortment plans, shelf plans, and digital shelf experiences for Meijer
Domain
Retail / Consumer Packaged Goods
Deliverable
product features
Required skills
Integrative thinking, data interpretation, quantitative/qualitative research, business reporting, space-planning analytics, planogram analytics, influence, stakeholder collaboration
Preferred skills
CPG/retail category management, syndicated scanner/panel data (NielsenIQ, Circana), space-planning tools, loyalty/CRM analytics, statistical programming (Python, R, SQL), AI/tech-enabled research
Technologies
Power BI, Tableau, Spotfire, KNIME, Alteryx, JMP
Responsibilities
Integrate POS, market share, household panel, and loyalty data to identify business drivers; Design research to answer priority business questions; Lead recurring business reporting and performance diagnostics; Provide category thought leadership and recommend strategies for growth; Lead category and line reviews to translate performance into assortment/shelf recommendations; Assess distribution points and share of space using planogram analytics; Recommend and evaluate in-market tests; Influence digital shelf experience and site navigation
Seniority
Senior, hands-on IC
