Programmatic Training Manager
Core
Own day-to-day paid Programmatic campaign execution for P&G brands, translating media plans into full-funnel campaigns, audience strategies, and optimizations to deliver brand and ecommerce goals.
Role type
Senior IC programmatic media manager
Builds
Full-funnel paid media campaigns across OLV, OTT/CTV, Display, Audio, and DOOH channels
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic campaign execution, DSP platform management, audience targeting, campaign optimization, data analysis, ad operations, platform troubleshooting, process documentation
Preferred skills
Programmatic platform certifications, Power BI, online-to-offline sales measurement, CPG product marketing
Technologies
The Trade Desk, DV360, Prisma, Google Analytics, CM360, DoubleVerify, Innovid, Microsoft Excel, Power BI
Responsibilities
Develop tactical plans across multiple programmatic channels; execute and QA campaigns in DSP platforms; monitor pacing and optimize performance; analyze results and provide performance updates; partner with analytics to develop dashboards; troubleshoot platform and ad operations issues; define and document best practices
Seniority
Mid-level, hands-on IC