Fabric & Home Care Demand Creation & E-com Activation Manager for CZ&SK
Core
Lead Customer and Channel Marketing for a portfolio of FMCG brands in Czech and Slovakia, driving growth through shopper insights, retailer marketing strategies, and digital commerce activation.
Role type
Senior Brand Manager (Category Management & E-commerce)
Builds
Winning growth strategies for FMCG brands across Central Europe
Domain
FMCG (Fabric & Home Care), Retail, Digital Commerce
Deliverable
product features
Required skills
Brand management, shopper insights, retailer marketing, digital commerce activation, campaign development, multi-functional team leadership, consumer understanding, data analysis, MS Office (Excel), English, Czech/Slovak
Preferred skills
Power BI, digital/e-commerce experience in FMCG, social media activation management
Responsibilities
Design strategic retailer marketing interventions based on sales and consumer data; lead end-to-end campaign development and evaluation; pioneer innovative digital solutions for communication and commerce; coordinate multi-functional teams including internal and external partners.
Seniority
Senior, hands-on IC