Insights & Brand Building Manager
On-site · India
Core
Provides category and consumer insights to enable in-market execution and identify unmet needs for innovation learning plans.
Role type
Insights & Brand Building Manager
Builds
Integrated brand plans, execution choices, and innovation learning plans
Domain
Consumer Goods / Brand Management
Deliverable
product features
Required skills
Consumer insights, analytics, brand planning, market fit assessment, innovation tracking, business driver optimization
Responsibilities
Shape integrated brand plans and execution choices with key customers/channels; Lead optimization of key business drivers; Execute learning plans for key markets; Translate insights into upstream innovation concepts