E-Commerce & Data Marketing Manager
Core
Analyze e-commerce trends, build data-driven programs, and work with agencies to grow P&G brands through scalable, trackable, and ROI-effective marketing.
Role type
E-commerce and data marketing manager
Builds
Performance marketing plans and data acquisition strategies for P&G brands at top e-retailers
Domain
FMCG, E-commerce, Digital Marketing
Deliverable
product features
Required skills
Performance marketing planning, Data acquisition strategy, Market trend analysis, Agency management, Cross-functional collaboration, Financial accuracy, Advanced MS Excel, Analytical skills
Preferred skills
Experience with top e-retailers (Magnum Go, Kaspi.kz, Ozon), International FMCG experience, Kazakhstan consumer landscape knowledge
Technologies
MS Excel, Performance marketing tools
Responsibilities
Own performance marketing planning and strategy adaptation for P&G brands at top e-retailers, Plan and implement data acquisition strategies across channels, Analyze market trends and propose relevant communication, Collaborate with cross-functional teams to improve category business results, Supervise agencies and multifunctional teams
Seniority
Mid-level, hands-on IC