Biddable Specialist
Core
Design and implement programmatic campaign strategies to connect brands with consumers across digital touchpoints, optimizing delivery for brand awareness, engagement, and conversions.
Role type
Biddable Specialist (Digital Programmatic Media Buyer)
Builds
Programmatic media campaigns across DSPs for consumer-packaged goods brands
Domain
Digital Marketing / Programmatic Advertising / Consumer Packaged Goods
Required skills
Programmatic campaign management, DSP setup and optimization, campaign trafficking, pacing and forecasting, KPI reporting, industry trend analysis, data strategy collaboration
Preferred skills
Consumer-packaged goods industry knowledge, Adserving and audit tools familiarity
Technologies
DV360, Amazon DSP, The Trade Desk, Flashtalking, MOAT, Nielsen DAR
Responsibilities
Design and execute programmatic campaign strategies; manage day-to-day optimizations, pacing, and reporting; prepare deliverables on testing and optimization analyses; connect with industry trends; collaborate with Marketing Technologists on data strategy
Seniority
Entry Level