Senior Retail Media Planner
Core
Translate brand briefs into strategic plans and lead holistic media planning for a portfolio of brands across TV, OTT, Social, Digital, and Audio channels.
Role type
Senior Retail Media Planner
Builds
Strategic media plans and optimized media investments for consumer packaged goods brands
Domain
Consumer Packaged Goods (CPG) / Retail Media
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Holistic media planning, audience identification analysis, scenario planning, media investment optimization, billing and compliance verification, cross-functional collaboration, team coaching
Preferred skills
Experience with national advertising clients, CPG or fast-moving consumer goods industry background
Technologies
MediaTools, MediaOcean, Prisma, comScore, MRI
Responsibilities
Lead holistic media planning for a portfolio of brands, conduct audience identification and scenario planning, partner with agency investment teams to execute and optimize media investment, collaborate with Digital Media Buyers on campaign execution, work with media and creative agencies for plan integration, coach and develop Media Planning Manager