Creative Director
Core
Lead short-form advertising campaigns for major men's personal care brands using AI-driven content creation and traditional creative direction.
Role type
Senior Creative Director (Advertising/Content)
Builds
Short-form video ads, social content, and brand activations for P&G's Personal Care division
Domain
Personal Care / Beauty / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic creative direction, team leadership, AI prompting, project management, client collaboration, resource allocation, hands-on art direction and copywriting
Preferred skills
Agency experience, knowledge of advertising history, ability to fix bad briefs, experience with diverse brands
Technologies
Adobe Creative Suite, AI platforms, creative software
Responsibilities
Manage and mentor a team of creative professionals; oversee planning and delivery of creative projects; provide strategic direction and approve campaign work; collaborate with clients to present concepts; allocate resources and prioritize tasks; create ideas, write scripts, and art direct content.
Seniority
Senior, hands-on IC with leadership responsibilities
