Media Manager
Core
Define and deploy comprehensive omni-channel media strategies, manage external media buying agencies, and optimize campaign budgets to maximize ROI for P&G's portfolio of consumer brands.
Role type
Senior Media Manager (Brand Team)
Builds
Omni-channel media campaigns and ad placements for consumer goods brands
Domain
FMCG / Consumer Goods / Digital & Traditional Media
Required skills
Programmatic buying, Meta Ads Manager, Google Ads, TikTok advertising, traditional media buying, multi-touch attribution, media mix modeling (MMM), data analysis, stakeholder management, vendor negotiation
Preferred skills
Experience in media buying agency or digital marketing agency, ability to translate data into business actions
Technologies
Meta Ads Manager, Google Ads, TikTok, programmatic platforms
Responsibilities
Formulate omni-channel media strategies aligned with corporate growth targets; sync with brand teams to create content that drives talkability; direct external media buying agencies; analyze campaign data and KPIs to optimize budget allocation; negotiate placement rates and manage vendor relations; track key metrics and identify trends across platforms