Director, Social Strategy & Organic Growth - Skin Care
Core
Define and execute social-first strategies to drive organic brand relevance, community engagement, and sales growth for global Skin Care brands.
Role type
Director, Social Strategy & Organic Growth
Builds
Social flywheel systems, creator/influencer programs, experiential activations, and content frameworks for Skin Care.
Domain
Beauty & Personal Care / Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, community management, influencer program management, content strategy, cross-functional leadership, data-driven optimization, experiential marketing, AI tool utilization, strategic planning
Preferred skills
Integrated marketing campaign experience, advanced analytics platform expertise, creator economy knowledge, thought leadership in beauty marketing
Technologies
Instagram, TikTok, YouTube, AI content tools, advanced analytics platforms
Responsibilities
Orchestrate brand talkability and organic growth across social platforms; design repeatable social flywheel systems; lead social-first content strategy and innovation; build and nurture influencer/partnership ecosystems; drive experiential and retailer activation integration; measure impact and optimize performance; lead and influence cross-functional teams
Seniority
Director, strategic leadership & execution