Digital Product Manager - Band 2
Core
Own the product vision, strategy, and roadmap for digital products supporting Category and Brand Operations teams in the consumer goods industry.
Role type
Senior Product Manager (Digital Product & Brand Operations)
Builds
Scalable digital product capabilities for media planning, campaign measurement, category analytics, and self-service decision-making.
Domain
FMCG / Consumer Goods / Digital Marketing Technology
Deliverable
product features
Required skills
Product vision and strategy, roadmap ownership, backlog management, stakeholder partnership, data-driven decision-making, MarTech strategy, user adoption management, business KPI definition, cross-functional collaboration
Preferred skills
FMCG/Consumer Goods experience, Nielsen/HHP/BARC data exposure, MarTech platform experience, AI/GenAI product knowledge
Technologies
Customer data platforms, programmatic media, OTT, analytics platforms, reporting dashboards
Responsibilities
Translate business problems into scalable digital product capabilities, leverage data sources like Nielsen and retail data to drive insights, collaborate with engineering and design teams to build solutions, define product KPIs to measure business impact, drive user adoption through change management
Seniority
Senior, hands-on IC