Marketing Technology-Senior Product Manager
Core
Driving vision, strategy, and execution of high-impact Enterprise digital products and content management initiatives to enhance user experience across Generac's business lines.
Role type
Senior Product Manager (Marketing Technology)
Builds
Enterprise digital products and content management solutions for Generac's business lines
Domain
Energy industry + Marketing Technology
Deliverable
product features
Required skills
Digital product management, Marketing technology, CRM strategy, Omnichannel campaign orchestration, Data analysis, User story documentation, Cross-functional leadership, Agile environment management
Preferred skills
Salesforce products, Data privacy regulations (GDPR, CCPA), AI and GenAI agents adoption
Technologies
Jira, CRM platforms, Marketing Automation tools, CDP, MDM
Responsibilities
Drive roadmap and establish business requirements for CRM-related initiatives; Identify, document, and prioritize critical use cases with marketing leaders; Collaborate with internal teams and external vendors to deliver data-driven consumer experiences; Champion the customer perspective in all CRM initiatives
Seniority
Senior, hands-on IC