Growth & Subscriptions Manager
Core
Strategic and analytical partner driving growth, marketing efficiency, and subscriber economics for CNN's digital news platform.
Role type
Senior IC growth & subscriptions manager (strategy & analytics)
Builds
Pricing models, CAC/LTV analyses, marketing efficiency frameworks, and strategic recommendations for senior leadership.
Domain
Media & Entertainment (News/Streaming) + Consumer Economics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
quantitative financial modeling, consumer subscription economics (CAC/LTV/churn), marketing mix modeling, scenario planning, cross-functional collaboration
Preferred skills
SQL, media/streaming industry experience, management consulting background
Technologies
Excel, SQL
Responsibilities
Develop pricing and promotional strategies; evaluate marketing efficiency across paid and owned channels; build quantitative models for subscriber economics; partner on marketing measurement and incrementality; connect content investment to subscriber value; own marketing performance reporting and post-mortems.
Seniority
Senior, hands-on IC
