Sr. Insights Manager, Discretionary Category Insights
Core
Design and execute consumer research to understand guest motivations and translate insights into actionable strategies for Target's discretionary businesses.
Role type
Senior Insights Manager (Marketing Research & Consumer Insights)
Builds
Consumer research studies, learning agendas, and strategic insights for merchants and roundtable partners.
Domain
Retail / Consumer Insights
Deliverable
production ML models | product features | dashboards & analysis | research
Required skills
Qualitative and quantitative research methods, DIY research proficiency, vendor management, data synthesis, narrative storytelling, stakeholder consultation
Preferred skills
Experience with first-party behavioral data, syndicated tools, and marketplace signals
Technologies
Qualtrics, Fuel Cycle
Responsibilities
Define learning agendas and determine research methods/data sources, manage external vendors and research partners, synthesize multi-source data to uncover insights, craft compelling narratives for senior leadership, consult with business partners on consumer-centered decision making
Seniority
Senior, hands-on IC
