Sr Data Analyst - Marketing Analytics
Core
Sr Data Analyst partnering with Marketing and Loyalty teams to translate guest performance data into data-driven strategies and insights that influence enterprise decisions.
Role type
Senior IC data analyst (marketing analytics)
Builds
Action-oriented dashboards, visualizations, and strategic narratives for marketing and loyalty teams
Domain
Retail marketing analytics and customer behavior
Deliverable
dashboards & analysis
Required skills
SQL (advanced), data visualization (Tableau/Power BI), storytelling, stakeholder communication, business strategy translation
Preferred skills
Python or R (intermediate), quantitative background
Responsibilities
Explore and interpret data to uncover business performance stories; conduct ad hoc and deep-dive analyses to identify growth opportunities; develop intuitive dashboards and visualizations; lead storytelling sessions and presentations with key leaders; partner with cross-functional teams to translate guest data into strategies
Seniority
Senior, hands-on IC