Technical Marketing Communicator
Core
Create clear, engaging technical content and visuals to communicate complex product features and value to customers, supporting Go-To-Market strategies and product launches.
Role type
Technical Marketing Communicator (Content & GTM)
Builds
Product webpages, technical specification documents, educational content, videos, and launch materials for global audiences.
Domain
Industrial machinery / Heavy equipment / B2B Marketing
Deliverable
product features
Required skills
Technical writing, Go-To-Market strategy, project management, vendor management, budget management, content optimization for AI/search, video/photography coordination
Preferred skills
Experience with AIO (Artificial Intelligence Optimization), technical data translation, product knowledge, independent execution
Technologies
Content management databases, asset management systems, project management systems, translation agency platforms
Responsibilities
Lead content workstreams for GTM teams; develop global core content plans; write educational product content; coordinate video and photography shoots; manage budgets for product launches; maintain accuracy of product marketing materials.
Seniority
Mid-level, hands-on IC