Product Manager II — Customer Data Platform & Marketing Technology (Hybrid - Seattle)
Core
Own the roadmap and integrations for the Customer Data Platform (CDP) and marketing feed connections to enable personalized customer engagement and data-driven marketing.
Role type
Mid-level Product Manager (Data Platform & Marketing Technology)
Builds
CDP integrations, marketing feed management, and AI agent enablement for data onboarding and analysis.
Domain
Retail E-commerce / Customer Data Platforms / Marketing Technology
Deliverable
production ML models | product features
Required skills
Product roadmap planning, vendor relationship management, data pipeline understanding, API knowledge, backlog prioritization, KPI definition, cross-functional stakeholder alignment, technical prototyping with AI tools
Preferred skills
Deep linking and attribution technology, marketing automation platforms (Salesforce, Adobe), loyalty/promotion engines, retail media experience
Technologies
Treasure AI, Segment, Adobe, Branch, AppsFlyer, Salesforce Marketing Cloud, Adobe Journey Optimizer
Responsibilities
Own the CDP roadmap including onboarding data sources and improving data quality; manage vendor relationships and contract renewals for CDP and deep linking providers; drive AI Agent enablement for data access and use cases; partner with marketing to translate campaign needs into technical requirements; define and monitor KPIs for data quality, latency, and feed accuracy; collaborate with Engineering and Analytics on feature design and launch.
Seniority
Mid-level, hands-on IC