SENIOR PROJECT MANAGER, MARKETING INVESTMENT AND TRANSFORMATION OFFICE (MITO)
Core
Designing and implementing mechanisms for marketing investment portfolio governance, capital allocation, and performance management to shift from activity-based to value-based management.
Role type
Senior Project Manager, Marketing Investment and Transformation Office (MITO)
Builds
Strategic marketing portfolio, value creation metrics, and transformation initiatives
Domain
Corporate Strategy / Marketing Finance / Organizational Transformation
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Portfolio management, capital allocation, strategic planning, zero-based budgeting, change management, executive governance, data analysis, stakeholder influence
Preferred skills
Experience in enterprise PMO, investment prioritization, marketing transformation
Technologies
None explicitly stated
Responsibilities
Define and operate marketing portfolio governance models; Develop marketing scorecards and ROI metrics; Lead annual marketing planning and budgeting processes; Oversee marketing transformation initiatives; Prepare investment recommendations for CMO and executive team
Seniority
Senior, hands-on IC
