Customer Marketing Associate Manager
Core
Developing and executing go-to-market business plans, marketing communications, and campaigns for specific market segments to drive segment results.
Role type
Associate Manager, Customer Marketing
Builds
Marketing communications plans, content, and campaigns for trade audiences and customer segments.
Domain
Home improvement, residential windows and doors, light commercial building
Deliverable
product features
Required skills
Strategic and tactical marketing planning, content development, project management, budget management, business analysis, cross-functional collaboration, Microsoft Office proficiency
Preferred skills
Leadership, problem-solving, tolerance of ambiguity
Technologies
Microsoft PowerPoint, Word, Excel
Responsibilities
Creating and executing marketing communications plans for trade audiences; collaborating with content and creative teams to develop new content; contributing to the development of new tools and business processes; managing business plans and programs against timelines and budgets; delivering segment business analysis; participating in national initiatives, key events, and trade organizations.
Seniority
Mid-level manager, hands-on execution with some strategic input
