Marketing Analytics & Data Science Senor Lead
Core
Senior individual contributor leading marketing measurement, audience intelligence, and predictive analytics to drive revenue growth and optimize marketing investment.
Role type
Senior IC Marketing Analytics & Data Science Lead
Builds
Actionable recommendations for strategic marketing decisions, predictive models, and audience segmentation frameworks.
Domain
Marketing Technology & Data Science
Deliverable
production ML models | dashboards & analysis
Required skills
Predictive modeling, machine learning, marketing attribution, statistical reasoning, SQL, Python/R, CRM/Marketing automation platforms, data storytelling
Preferred skills
Power BI, Master's degree in Data Science/Analytics/Statistics
Technologies
Python, R, SQL, Power BI, CRM, Marketing Automation, Data Warehouse
Responsibilities
Lead evolution of marketing measurement frameworks and multi-touch attribution methodologies; Design and develop predictive models for response scoring, buyer propensity, and lead prioritization; Develop audience segmentation frameworks for account-based marketing and campaign personalization; Translate complex analytical findings into strategic recommendations for senior marketing leaders.
Seniority
Senior, hands-on IC