Werkstudent Performance Marketing (w/m/d)
Core
Support the analysis and operational management of paid media activities across channels and international markets for an eyewear retailer.
Role type
Junior performance marketing specialist (student)
Builds
Paid media campaigns and reports for Fielmann's omnichannel eyewear business
Domain
Retail / E-commerce / Digital Marketing
Deliverable
product features
Required skills
Data analysis, KPI tracking, Excel, PowerPoint, campaign preparation, quality assurance, administrative tasks, research, documentation
Preferred skills
Google Ads, Meta Ads, Google Analytics, Affiliate networks, AI tools, automation
Responsibilities
Prepare reports, data checks, and KPIs; assist in campaign setup, optimization, and post-campaign analysis; perform quality checks on keywords and campaign data; handle administrative tasks like cost allocation and invoicing; conduct research and maintain playbooks
Seniority
Junior, hands-on IC