Senior Marketing Manager, Central Pharmacy Service Center Solutions
Core
Develop and lead commercial strategy, market positioning, and go-to-market initiatives for BD's Central Pharmacy Service Center (CPSC) solutions to help health systems improve medication preparation and workflow efficiency.
Role type
Senior Marketing Manager (Healthcare Solutions)
Builds
Integrated marketing programs, sales enablement tools, thought leadership content, and customer advocacy initiatives for centralized pharmacy operations.
Domain
Healthcare / Pharmacy Operations / Medical Technology
Deliverable
product features
Required skills
Strategic marketing, market analysis, value proposition development, executive communication, cross-functional leadership, competitive intelligence, demand generation, stakeholder engagement
Preferred skills
Pharmacy operations expertise, healthcare automation knowledge, portfolio-level strategy, consultative selling experience, thought leadership program development
Technologies
None explicitly listed
Responsibilities
Develop commercial strategy for CPSC solutions; Create integrated messaging frameworks; Engage health system executives to understand customer needs; Partner with sales teams to drive adoption; Analyze competitive landscape and identify offering gaps; Lead demand generation and thought leadership campaigns
Seniority
Senior, hands-on IC
