US Marketing Manager, Diagnostics
Core
Execute marketing strategies and support product launches for the US Tuberculosis (TB) diagnostics portfolio, including the next-generation BD BACTEC™ MGIT™ System.
Role type
Product Marketing Manager (Diagnostics)
Builds
Marketing plans, value propositions, and adoption strategies for TB diagnostic instruments and consumables.
Domain
Life Sciences / Medical Diagnostics / Infectious Diseases
Deliverable
product features
Required skills
Marketing strategy, product launch execution, market analysis, cross-functional collaboration, sales enablement, project management
Preferred skills
Microbiology, infectious diseases, tuberculosis diagnostics, laboratory medicine, MBA
Technologies
BD BACTEC™ MGIT™ System
Responsibilities
Develop annual marketing plans for the US TB portfolio, drive market adoption of the MGIT™ 2 System, support product launches and educational programs, partner with sales to identify target accounts, adapt global marketing resources for the US market.
Seniority
Mid-level, hands-on IC
