Sr. Global Marketing Manager - Enteric & HAI
Core
Sr. Marketing Manager leading global market development, positioning, and go-to-market execution for the Enteric and Healthcare-Associated Infection (HAI) portfolio within Advanced Diagnostics.
Role type
Sr. Global Marketing Manager (IVD/Diagnostics)
Builds
Global marketing strategies, campaign assets, sales enablement materials, and portfolio playbooks for Enteric and HAI testing solutions.
Domain
Life Sciences / In Vitro Diagnostics (IVD) / Infectious Disease
Deliverable
product features
Required skills
Global strategic marketing, portfolio planning, cross-functional collaboration, market analysis, regulatory compliance in healthcare, content development, stakeholder management
Preferred skills
Infectious disease or microbiology marketing experience, advanced degree (MBA/PhD/MD), experience in regulated healthcare environments
Technologies
None stated
Responsibilities
Define and communicate global marketing strategy; own portfolio planning and execution; partner with regional teams to align global strategy with local needs; develop value propositions and messaging; support global campaigns and market development; collaborate with Medical Affairs, Market Access, and Product Management; lead development of marketing tools and programs; measure and report on business and marketing performance.
Seniority
Senior, hands-on IC with strategic leadership
