Sr. Global Marketing Manager - Enteric & HAI
Core
Sr. Marketing Manager leading global market development, positioning, and go-to-market execution for the Enteric and Healthcare-Associated Infection (HAI) portfolio within Advanced Diagnostics.
Role type
Senior Global Marketing Manager (IVD/Diagnostics)
Builds
Global marketing strategies, campaign assets, sales enablement materials, and portfolio playbooks for Enteric and HAI testing solutions.
Domain
Life Sciences / In Vitro Diagnostics (IVD) / Infectious Disease
Deliverable
product features
Required skills
Global strategic marketing, portfolio planning, cross-functional collaboration, market trend analysis, value proposition development, regulated healthcare compliance, clinical evidence translation, global campaign management.
Preferred skills
Infectious disease or microbiology marketing experience, advanced degree (MBA/PhD/MD), experience engaging scientific stakeholders.
Technologies
None explicitly stated
Responsibilities
Define global marketing strategy, own portfolio planning and execution, partner with regional teams, develop messaging and content, support global campaigns, collaborate with Medical Affairs and Product Management, lead development of marketing tools, measure marketing performance.
Seniority
Senior, hands-on IC with strategic leadership