Senior Test Design and Campaign Planning Consultant (Senior Data Science)
Core
Designing and implementing marketing testing strategies to drive growth and engagement, while forecasting financial returns and optimizing campaign performance.
Role type
Senior Test Design and Campaign Planning Consultant (Marketing Science)
Builds
Marketing campaign test & learn agendas, performance forecasts, and optimization strategies for Consumer Banking and Lending.
Domain
Financial Services / Marketing Science
Deliverable
production ML models | product features | dashboards & analysis
Required skills
experimental design, statistical testing, forecasting, SQL, Python, R, Excel, project management
Preferred skills
marketing campaign analytics, large production data sets, statistical techniques
Responsibilities
Partner with stakeholders to align on marketing campaign strategy, evaluate marketing levers for optimization, develop learning agendas for campaign refinement, support monthly forecasting processes, ensure compliance adherence, serve as expert advisor to senior leadership
Seniority
Senior, hands-on IC