Sr. Analyst - Ad Sales Research
Core
Create, analyze, and distribute reports on network, program, and campaign performance to showcase inventory value to advertisers and support data-driven buying decisions.
Role type
Senior Analyst, Ad Sales Research
Builds
Performance reports, audience affinity assessments, and campaign attribution analysis for AMC Global Media's linear and streaming inventory.
Domain
Media & Entertainment / Advertising Analytics
Deliverable
dashboards & analysis
Required skills
Media math, audience measurement, advertising metrics, campaign effectiveness, attribution methodologies, data visualization, advanced Excel, SQL, Tableau, Power BI
Preferred skills
Python, data manipulation, trend analysis, cross-platform performance analysis
Responsibilities
Create and distribute regular performance reports; assess brand-audience affinity across platforms; support addressable buying opportunities from planning to attribution; maintain metadata in syndicated and internal databases; analyze trends for brands and competitors; communicate data insights to Ad Sales teams and clients.
Seniority
Senior, hands-on IC
