Manager, Digital Ad Sales Research
Core
Analyze digital content KPIs, forecast advertising inventory, and build executive reports to support strategic planning for AMC Global Media's streaming and linear platforms.
Role type
Manager, Digital Ad Sales Research
Builds
Actionable insights, inventory forecasts, and executive dashboards for internal stakeholders
Domain
Media & Entertainment / Digital Advertising Analytics
Deliverable
dashboards & analysis
Required skills
KPI analysis, inventory forecasting, report development, trend identification, cross-functional collaboration, anomaly monitoring, data visualization
Preferred skills
Python, Stata, Power BI, Nielsen tools (NPower, SPR, SCR), Freewheel Ad Server, FAST analytical tools
Technologies
Microsoft Excel, Power BI, Python, Stata, Nielsen tools, Freewheel Ad Server, WURL, Amazon Partner tools, Samsung Stream Metrics
Responsibilities
Analyze and track KPIs across TVE, VOD, SVOD, and FAST/AVOD platforms; Manage digital inventory estimation via analysis and forecasts; Develop reports, dashboards, and executive-level analyses; Identify trends in audience behavior and media landscape; Partner with Research, Programming, Ad Sales, Finance, and Operations teams; Monitor platform performance for anomalies in viewership and monetization metrics; Facilitate monthly meetings and coordinate project deliverables
Seniority
Manager, hands-on IC