Marketing Consultant - Campaign Strategy and Execution
Core
Implement targeted 1:1 marketing programs across channels (email, SMS, push, direct mail) using advanced analytics, data modeling, and programming to optimize campaign performance.
Role type
Marketing Consultant (Data & Analytics)
Builds
Scalable, repeatable processes for campaign operations and audience builds
Domain
Marketing Technology / Data Analytics
Required skills
SQL, relational databases, data mining, data transformation, JSON, cloud platforms (Adobe Experience Platform, Adobe Journey Optimizer), data analysis
Preferred skills
Adobe suite campaign management tools, AI query functions
Responsibilities
Partner with IT and Line of Business teams to translate objectives into data-driven strategies; Perform hands-on coding for data extraction, mining, transformation, and analysis; Design and implement scalable workflows; Troubleshoot complex data workflows and integrations; Document campaign design and technical procedures
Seniority
Mid-level, hands-on IC
