Manager, Marketing Database
Core
Functional subject-matter expert and primary power user for the InterAction CRM platform, managing database functionality, configuration, data processes, reporting, and email marketing campaigns for a global law firm.
Role type
Manager, Marketing Database (CRM & Email Marketing)
Builds
InterAction CRM configurations, data segments, email campaign templates, and marketing reports
Domain
Legal services / Professional Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
InterAction CRM expertise, data management and stewardship, email marketing campaign management, data quality assurance, project management, Microsoft 365 proficiency
Preferred skills
Leadership and management experience, legal industry experience, Vuture platform knowledge
Technologies
InterAction, Vuture, Microsoft 365
Responsibilities
Manage InterAction Windows configuration settings and data import/export processes; ensure effective database segmentation for targeted marketing; troubleshoot data errors related to HR and billing systems; manage user account offboarding and sync cycles; coordinate CRM workflows with internal teams; create and maintain email campaign templates and mailing lists; monitor vendor landscapes for future opportunities.
Seniority
Manager, hands-on IC with strategic oversight